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Myrtle Beach Golf Discounts with Golf Replay

 

 

Advantages To Host Facilities

1. This Program Is Like No Golf Promotion You've Ever Seen Because
it's designed for the promotion & growth of the Golf Facilities themselves, rather than as a bargain / discount offering for one special interest group or another.
Equally Important: Your overall marketing budget "including our fees" should actually be lower than it is now.

2. The 5W's PLUS 1

WHO Our intended Primary Client base will be from the nearest large population centers within a driving distance of about 250 miles. (Ex: Charlotte, Columbia, Raleigh/ Durham, etc.)
WHAT FREE GOLF. Certainly doesn't sound like a real hard sell, does it? In fact, it creates a second category of WHO: Hotels including FREE GOLF as part of their golf offerings.

WHERE

 Local and Regional Advertising (Newspapers, Magazines, Radio & Television), Hotels (Brochures and other materials), Internet Promotions (Google Placement, etc), Email Programs (use and expand local lists) and Member Club Displays.
WHEN ASAP! Promotions will be in place for the next busy season. (Mostly in the hope that many of those golfers will book our golf courses on their next trip.)
WHY Advertising works, but only if it Impacts potential clients. They must be attracted enough to actually read the ads. FREE GOLF certainly creates this type of impact. *A great example of high impact advertising was "Wendy's" circa 1980s (Clara Peller) advertising campaign: "Where's The Beef?!"

"You can expect Golf Replay Members to play more than twice as many rounds each year."

"Best of all, most of these rounds will be played exclusively at Member Facilities."


3. WIIFM (What's In It For Me?)

SOME OF OUR LESS OBVIOUS ADVANTAGES INCLUDE:

  • GETTING YOUR "FULL" DOLLARS WORTH: Unlike most others who advise you how and where you should advertise your business, we'll place you in the right media outlets. *WE WORK FOR YOU, NOT FOR THEM.
  • CUTTING YOUR WORKLOAD: Advertising Outlets change over time causing someone in your organization to spend countless hours trying to stay current and ensure that you are getting the full value of your advertising dollars. WE'LL GIVE YOU THOSE HOURS BACK. Use them on the things you enjoy doing...
  • INSULATING YOURSELF: If we're directing your marketing and it's not working, We Can Be Fired! That should result in some measure of job security for you.

4. Improvement Assistance Program  "Mystery Shopper"

  1. Our staff can perform a monthly on-site evaluation at each facility. Results of these evaluations will be compiled on three levels:
  2. Maintenance Report: Staff observations of specific deficiencies with estimated materials costs (if any) and projected man hours needed to resolve problems.
  3. Manager's Report: Maintenance report PLUS evaluation of ongoing projects.
  4. Owners Report: Maintenance & Manager's reports PLUS Specific Owner report.
  5. Reports are submitted to a designated person (or persons) as per your specific requests. Further Reports will be compiled periodically, both to assess improvements made during the preceding months and to address any anticipated seasonal problems which could affect your business in the upcoming months.